Goal Template: 6 Sample OKRs for Marketing Teams
Looking for OKR examples for marketing teams? We're sharing sample marketing goals across areas like social media and email marketing.
Writing down and tracking goals is proven by research to improve productivity (1), and when it comes to marketing goals, we believe templates are the best way to get started. Sample goals give you clear guidelines to follow, helping you avoid some of the biggest pitfalls. Today, we're sharing 6 example marketing goals, covering areas like social media and email marketing.
Free Download: Goal Template: 6 Sample OKRs for Marketing Teams
If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.
With Frankli, you can get started with digital goal-setting in a couple of clicks. Take a look around.
Goal Template: 6 Sample OKRs for Marketing Teams
Objective: Simplify and clarify our product, messaging and presentation of things we do
Key Results:
25 on-site user-testing sessions to understand key product misunderstandings
10 tests of our recent infographics and slide decks for customer understanding
Get 1000 answers to an online user survey sent to all last quarter's signups
Conduct a team hackathon to create and publish full portfolio of product materials
Present an action plan for next quarter's messaging improvements
Objective: Activate user-testing of our content
Key Results:
Talk to 10 external editors to receive feedback on our articles and infographics
Conduct 21 face-to-face content testing and interview sessions with users
Organize an online survey with min 100 answers to rate our various content
Objective: Achieve record metrics in all areas of marketing
Key Results:
170000 website visitors
23000 signups
7500 trials
3500 new paid customers
Maximum paid user acquisition cost of $25
Frankli's goal-setting tool helps you set ambitious, measurable goals in seconds.
Objective: Improve our content and its distribution
Key Results:
Implement 12 new channels or mediums where to post old or new content
Get 60 marketing takeaways from reading 1h of marketing materials a day
1 test from a product review site for paid promotion
Objective: Understand our customers and analyze their behaviour
Key Results:
Conduct 12 online client surveys and analyze the results
Map our customer journey to understand what influences their buying decision
Map and analyze all of our current marketing channels and give at least 10 recommendations to improve them
Objective: Successfully implement the weekly newsletter
Key Results:
Finalize the content strategy, key messages and topic structure for next 6 months
Grow subscriber base at least 5% per week, getting to 50000 readers
Increase the CTR% to above industry average 3.5%
Sources:
1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.
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