OKR Goals

OKR Goal Template: 8 Sample Company Goals

Looking for OKR examples for company goals? We're sharing sample company goals across areas like revenue growth, employee engagement and customer success.

One of the best ways to optimise productivity at your organisation is to ensure all employees are tracking their goal progress (1), and that includes the leadership teams and their company goals. When it comes to company goals, we believe templates are the best way to get started. Sample goals give you clear guidelines to follow and help you avoid some of the most common pitfalls. So today, we're sharing 8 company goals examples to use as a framework when creating your own.

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Free Download: Goal Template: 8 Sample OKRs for Company Goals

If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.

okr goal template examples and templates

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Goal Template: 8 Sample OKRs for Company Goals

Objective: Research and improve customer satisfaction

Key Results:

Exceed Net Promoter Score (NPS) of over 8.0

Get 1000 survey responses to annual satisfaction survey

Conduct 50 phone interviews with top customers

Conduct 15 phone interviews with recently churned customers

Present an action plan of 10 improvements for next quarter

Objective: Successfully launch version 3 of our main product

Key Results:

Get over 10000 new signups

Get published product reviews in over 15 publications

Achieve sign-up to % trial ratio of over 25%

Achieve trial to % paid ratio of over 50%

Objective: Achieve record revenues while increasing profitability

Key Results:

Hit quarterly revenue of over $1000000

Start sales in 2 new countries

Achieve first quarter revenues totaling over $100000

Increase gross profit margin % from 54% to 63%

how to digitise goal setting for your sales teams, digital goal setting toolsFrankli's goal-setting tool helps you set ambitious, measurable goals in seconds.

Objective: Simplify and clarify our product, messaging, presentation of things we do

Key Results:

25 on-site user-testing sessions to understand key product misunderstandings

10 tests of our recent infographics and slide decks for customer understanding

Get 1000 answers to an online user survey sent to all last quarter's signups

Conduct a team hackathon to create and publish full portfolio of product materials

Present an action plan for next quarter's messaging improvements

Objective: Increase recurring revenues

Key Results:

Reach monthly recurring revenue (€ MRR) of $250000

Increase the share of monthly subscriptions vs one-time contracts sold to 85%

Increase average subscription size to at least $295 per month

Increase annual renewals to 75%

Reduce churn % to less than 1% monthly

Objective: Finish raising new capital for our growth needs

Key Results:

E-mail and phone outreach to 100 VCs and seed funds

Get at least 30 second contact meetings or conference calls

Solicit at least 3 term sheets of our minimum required terms

Close an investment round with the minimum of $10 million pre-money

Objective: Improve internal employee engagement

Key Results:

Conduct 3 monthly meetings

Interview 48 employees on their needs for improving our work culture

Implement using OKRs in all teams

Reach weekly employee satisfaction score of at least 4.7 points

Objective: Be excellent - improve to be the best in whatever we do

Key Results:

All 13 teams to have an internal brainstorm meeting

Benchmark everything related to product to 10 key competitors

Survey 100 customers on their thoughts where we need to be better

Create an action list of 10 company-wide improvement activities


1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.

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